Thursday, February 11, 2010

Isramart : British Business Counting Pennies, Not Carbon

Isramart news:
British businesses are giving mixed messages about their level of commitment to carbon reduction targets, according to The Smart Carbon Research, released today by Cisco (NASDAQ: CSCO) and Greenbang. The researchers used both quantitative and qualitative techniques to investigate attitudes among British energy providers and corporate consumers to impending environmental challenges.

Setting the tone for 2010, 58 percent of respondents believe carbon monitoring and measurement will have the most significant impact on reducing emissions for UK businesses -- ranking it above alternative renewable energy sources (52 percent), reduced energy use through efficient IT (46 percent), and reducing work travel and commuting (34 percent). This finding seems to reflect the current UK legislation focus on measuring office-based primary energy usage, excluding the carbon impact of business travel.