Isra-Mart srl : Go Green - It Works : CWG 2010 Low Carbon Campaign

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Isra-Mart SRL news:

Communication material being developed under a Global Environment Fund (GEF) project on “Low Carbon Campaign for Commonwealth Games 2010” includes "Young Indian sporting icons" shown in real life situations promoting green behavior.

This project is being implemented by the Organizing Committee of Commonwealth Games 2010 (OC-CWG) with support of the Ministry of Environment and Forests (MoEF), Ministry of New and Renewable Energy Sources (MNRE) and Bureau of Energy Efficiency (BEE), Government of India.

In order to help reduce India’s potential emissions for the games, the GEF leveraged funding for the campaign to help encourage citizens, athletes, and visitors to adopt environmentally sound technologies and practices.

“Go Green- It Works” is a campaign that inspires the common man to adopt green behavior in his/her everyday life and lifestyle.