Friday, December 17, 2010

Isra-Mart srl:Ecosia revamps green search engine

www.isra-mart.com

Isra-Mart srl news:

The green search engine Ecosia has this week announced a major revamp of its site, adding new functions to the service which helps raise funds for rainforest conservation.

The social enterprise, which this month celebrated its first birthday, said that it had added search options for images, videos, news and maps based on the Yahoo and Bing search engines.

The changes mean that the web site is "virtually as versatile as that of any commercial search engine", while allowing users to raise funds for WWF-backed rainforest protection projects simply by using the site to carry out searches.

The organisation announced last week that it has raised more than $160,000 (£103,000) for the WWF over the past year as a result of its pledge to donate 80 per cent of its revenue raised from search-related advertising to environmental projects.

"The numbers prove that such a social business concept can and does work," said Ecosia founder Christian Kroll. "With this re-launch, we hope to make it even easier for internet users everywhere to choose our sustainable services over the rest."