Monday, August 16, 2010

Isramart llc: Karma Carbon Credits

www.isra-mart.com

Isramart llc news:

The USA has long been known for its culture of fast food and fast cars. Why walk if you can drive and why cook if you can dial in a take-out? Well quite. So it’s extremely refreshing to discover Otarian, a healthy (ish) low carbon fast food chain from the Big Apple that’s opening next week on London’s Wardour Street.

With sustainability at its heart, the new concept fuses a passion for the environment with a love of great food. According to founder, Radhika Oswal, Otarian is set to change the face of the London food scene, becoming the first global chain to carbon footprint every menu item.

The first restaurant opened in New York’s Bleeker Street in the spring and further branches in London’s Regent’s Street is and Shaftesbury Avenue and New York’s Lexington Avenue are scheduled for later in the year.

A boutique restaurant chain bent on saving the planet and which is also exclusively vegetarian may not immediately sound like much fun but dishes including vegetable biryiani, Tex Mex burgers, roasted vegetable lasagne, the rather more saintly beetroot and feta salad and decadent choc mousse and berry panna cotta would surely beg to differ.

One of the brand’s special carbon saving combos is said to save an average of 2.3kg on Carbon emissions – the equivalent to driving 16.8 miles in an eco car. Specific carbon savings are printed on the menu next to the meals – for instance “Any Burger or Tacos + ChocO Treat + SmallO H2O” saves 1.7kg CO2e.”

This sounds way more satisfying than a calorie counter telling you that your meal has clocked up 600 big ones most of which will find their way to your hips!

The brand operates a strict no air freight policy so ingredients like fresh herbs from Israel that would typically be air freighted are transported by road instead. All packaging will be recyclable or reusable and innovative materials like bagasse (a by-product of the sugar cane industry) are used to help minimise the environmental impact of the packaging. Then 98% of any actual waste will be composted. In fact, the restaurants will be paying double the usual rates to have this rubbish collected by private companies.